The MeidasTouch Podcast The LATINO VOTE for Trump and WTF Happened?!!! Interview with Mike Madrid
Nov 10, 2024
Mike Madrid, a Latino political consultant and author of "The Latino Century," reveals crucial insights into the changing landscape of Latino voting. He discusses how younger voters are shifting their priorities beyond traditional narratives. Madrid emphasizes the importance of understanding gender and cultural identity in voting behavior, particularly regarding support for women candidates. He suggests that future strategies for engaging Latino voters must address their economic concerns, especially in light of their surprising support for Trump.
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Demographic Shift in Latino Voters
- The explosive growth in the Latino vote is with 3rd and 4th generation voters, who feel less connected to the immigrant experience.
- Focusing on immigration issues falls flat with these voters; they prioritize economic concerns like affordability.
Machismo Myth Debunked
- Machismo is not a driving factor in Latino voting patterns, as evidenced by high Latino support for Obama and Clinton.
- Latinos elect women at higher rates than any other demographic, suggesting a preference for female leaders.
Engaging Future Latino Voters
- Avoid alienating potential Latino voters with blame or finger-pointing after an election.
- Focus on understanding their economic concerns and adapt messaging to address these issues.
