

Media Gluts Happen at the Level of Distribution, not Content
Sep 29, 2025
Dive into the nuances of media distribution versus content, uncovering how distribution channels shape perceptions of media overload. Explore how mid-century magazines influenced culture and the rise of affordable paperbacks. Learn about the implications of reduced distribution costs on niche media's success. Analyze the impact of LLMs on personalized content, and hear insights on the volatile nature of companies with accounting issues. Delve into the complexities of crypto treasuries and TikTok's valuation, all while navigating the intersection of risk and opportunity.
AI Snips
Chapters
Books
Transcript
Episode notes
Distribution Shapes Perceived Media Gluts
- Media scarcity complaints mistake distribution limits for content limits.
- Byrne Hobart argues distribution channels, not total content, set perceived glut.
Magazines And Paperbacks Rewired Fiction Demand
- Mid-century magazines created markets for shorter fiction and bundled varied pieces for subscribers.
- Byrne Hobart recounts how paperbacks and magazines redistributed fiction demand and audience tastes.
Cheap Distribution Enables Niche Economies
- Lower distribution costs reduce minimum production values and enable niche products.
- Hobart notes fragmented media better match content to narrow audiences across a popularity gradient.