
Lead on Purpose with James Laughlin The Key to Great Culture with Owen Eastwood
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Nov 4, 2022 Owen Eastwood, a renowned performance coach who has influenced elite teams like England Football and the South African cricket team, dives into the essence of leadership and belonging. He shares the Māori concept of whakapapa, emphasizing our need for connection. Owen discusses the powerful impact of meaningful rituals on team culture and performance. He advocates for crafting an 'us' story that weaves together past and future, and suggests practical steps for integrating new members into a team's identity, all while encouraging leaders to focus on values over rules.
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Leadership Is Care Plus Purpose
- Leadership has two limbs: take care of the people and feed the village by driving shared purpose.
- A leader's core role is to make people feel safe so they can perform without fear.
Individualism Shifted Leadership
- Western cultures shifted toward individualism since the 1600s, moving the narrative from "we" to "me."
- Effective leadership historically relied on consent and serving the group, not personal ego.
Michael Owen: Belonging Changed Performance
- Michael Owen went from a deep sense of belonging at Liverpool to feeling anonymous at Real Madrid and experienced anxiety and poorer performance.
- He believes different induction and belonging rituals at Madrid might have enabled far better outcomes.




