Daybreak Ather’s IPO is a plot twist. Not a finale
10 snips
May 1, 2025 Dive into the world of electric vehicles as Ather Electric confronts fierce competition from rivals like Ola Electric and TVS Motor. The recent IPO reveals mixed investor sentiment, sparking discussions on market dynamics and strategies for a compelling narrative. Explore how regulatory challenges and tariffs impact Ather’s growth and the empowering shift in ownership post-Hero Motorcorp. With a rich history of innovation, Ather must navigate new market opportunities while tackling rising industry controversies. What lies ahead for this once-pioneer?
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Ather's Early Innovation Edge
- Ather started early in India's electric two-wheeler space with strong R&D investments.
- It built top-notch hardware and software tailored to Indian needs, filing over 200 patents locally.
Ather Lost Market Leadership
- Despite superior products, Ather lost market share to Ola Electric, Bajaj, and TVS.
- Competitors built stronger businesses while Ather remained product-focused.
Ola Electric's Bold IPO Strategy
- Ola Electric went public with a significantly lower valuation and made a bold bet to attract retail investors.
- This strategy paid off initially, with the IPO oversubscribed four times and stock price soaring.