Jason On Firms Podcast 520 Don’t Run A Paid Ad for your Accounting Firm Until You Watch This
Oct 1, 2025
Discover why many firms struggle with paid ads and how to make them work effectively. Learn the importance of balancing paid acquisition with organic strategies. Jason shares successful low-cost offers to attract clients and emphasizes the need for hands-on management in ad campaigns. Dive into the importance of testing offers and measuring customer lifetime value. Plus, get tips on crafting targeted, specific ads that resonate with high-value clients. Don't miss the perks of in-person connections at upcoming events!
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Paid Ads Amplify What Already Works
- Paid ads scale effective customer acquisition quickly when the math works (spend $1, get $2 back).
- They become powerful because you can target audiences and pour budget in to accelerate what already works.
Combine Paid With Organic Efforts
- Do both paid and organic acquisition; paid is not a substitute for showing up organically.
- Keep pursuing easy, free channels like trade shows, guest writing, software partnerships, and communities.
Don't Fully Outsource Paid Ads
- Stay involved: do not fully delegate paid ad strategy to an agency.
- Learn the skill and monitor campaigns closely to avoid wasted spend.