The B2B Revenue Executive Experience Episode 76: James Carbary on the Fastest Way to Establishing B2B Relationships using Content Based Networking
Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one:
James Carbary, the Founder and CEO of Sweet Fish Media, explained if ‘Content is King, then Content Based Networking is the Kingdom’. Content Based Networking is the term that he and his team created in order to describe the unique vertical they’re in. James defines it like this: “Using content collaboration as a way to build new business relationships.”
Create some sort of Content Hub (James chose Podcasting). Then invite people that you’d like to build relationships with, to create that content with you. “It’s not what you know; it’s who you know;” and Content Based Networking is the ‘how-to’ that you need in order to do it.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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