Leif Edvinsson is a Swedish organizational theorist, Professor at the University of Lund in Sweden and consultant, known for his work on intangible forms of capital, specifically intellectual capital and knowledge management. This conversation with Leif is a trip into a different way of engaging with the world. Leif says early on in the podcast that he learned to think at Berkley, CA and that the invitation was often to turn everything upside down. That's what we are doing here. We enter the usually dull world of accounting and intangible assets and start looking at how we can use the practice not for controlling and taking stock but rather for quantifying potential. It is truly mindboggling when you let some of these concepts sink in.

We speak of spiritual capital, intellectual capital, alternative cost, potential, future forecasting, experimentation, living labs, entrepreneurship as creation in the spaces, why piles of shit was a good measure of future wealth on the farm and what happens when you realise that the main value of the tree is in the roots not in the parts you see. This conversation is truly exciting. Enjoy! Host: Amit Paul.