Zoë Thompson on the Power of Zines and Keeping Print Alive

For The Creative Boom Podcast this week, Katy Cowan chats with Zoë Thompson, the founder of Sweet Thang, an independent arts and literary zine that champions black creatives around the world. Zoë launched the publication when she was just 18, driven by a love of magazines and a desire to create a platform where underrepresented voices could shine. What began as a scrappy DIY project has grown into a celebrated space for fresh talent, first-time writers, and those often overlooked by mainstream media.

Zoë shares the story behind Sweet Thang's beginnings, from collaging spreads at home to crowdfunding to pay contributors. She explains why zines remain such a powerful and democratic medium, offering a direct connection between creator and reader, without the need for algorithms or gatekeepers. With a warm and candid honesty, Zoë talks about the freedom of imperfection, the joy of making something physical, and the thrill of giving people their first-ever byline.

Together, Katy and Zoë explore the enduring magic of print in a digital world. They discuss why physical publications feel more important than ever, offering permanence and value in an age of fleeting feeds. They also touch on the challenges of running a passion project, the lessons learned along the way, and the communities that keep them both inspired. It's a conversation filled with humour, insight, and plenty of creative wisdom—perfect listening for anyone who wants to make something of their own.