Built to Sell Radio

Ep 453 The Small Business Acquirer: Inside the Mind of Kristi Herold

Aug 2, 2024
Kristi Herold, founder of Jam, a Toronto-based company that connects people through recreational activities, shares her insights on small business acquisitions. She dives into the evolution of her company from local leagues to national expansion, revealing strategic mergers and pandemic adaptations. Kristi discusses the emotional journey of balancing ambition with comfort, and offers nuanced strategies for navigating acquisitions in the sports sector. She emphasizes the importance of valuing relationships and understanding business valuations for successful negotiations.
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