

You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
Dec 25, 2023
Topics discussed include: best social media platforms for advertising, revenue breakdown from paid social channels, maximizing return on ad spend on different social channels, resurgence of direct mail as a marketing strategy, effectiveness of Facebook and Instagram lead ads, changing landscape of content creation towards shorter and more visual content.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Revenue Breakdown and Return on Ad Spend of Social Media Channels
02:15 • 2min
User Statistics of Social Media Platforms, Twitter Boycott, and Importance of Maximizing Channels
04:34 • 4min
Maximizing ROI on Social Media Platforms
08:51 • 6min
Creating Basic Content for Traffic and Leads
15:10 • 6min