The GaryVee Audio Experience Listen to this for a better understanding of Underpriced Attention
Jan 30, 2021
Dive into the world of underpriced attention! Discover how businesses can adapt to market changes, like a successful brow products retailer embracing e-commerce during COVID-19. Explore modern marketing tactics in automotive and financial sectors, including humor-driven customer engagement. Unpack personal branding's complexities and effective strategies for platforms like LinkedIn and TikTok. Finally, confront fears and embrace growth while learning the art of creating meaningful content that resonates with your audience.
AI Snips
Chapters
Transcript
Episode notes
Managing Multiple Businesses
- Manage multiple businesses with a 60/20 split: 60% for overall brand and 20% for each individual business.
- Adapt this split based on each business's current needs, like a parent attending to children.
Dubai Marketing Strategy
- Prioritize TikTok for marketing in Dubai due to its current potential.
- Allocate 80% of paid ad spend to trackable sales/reservations and 20% to brand building.
Building a Car Sales Mascot
- Create a cartoon version of your car dealer persona for broader appeal and scalability.
- Leverage this character across social media and in community events.