The $100 MBA Show MBA2694 5 Ways To Use The Holidays To Make More Money
Oct 24, 2025
The holiday season offers a unique chance to boost business beyond discounts. Discover strategies like the buy-one-give-one promotions that engage customers in meaningful ways. Offering gift card bonuses can reframe purchasing decisions, while announcing future price increases creates urgency. Consider flexible payment plans to ease financial burdens during the holidays. Lastly, explore charitable campaigns as an alternative to traditional sales, enhancing brand goodwill and customer loyalty. Make the most of the festive season with intentional marketing!
AI Snips
Chapters
Transcript
Episode notes
Emotion-Driven Holiday Offers
- Tie holiday offers to emotions like generosity, gratitude, or fresh starts to create urgency and compel purchases.
- Avoid slashing prices; create timely, value-driven reasons for customers to act now.
Buy One, Gift One Program
- Offer a buy-one-give-one where each purchase yields a unique gift code the buyer can send to a friend.
- Limit codes, set redemption windows, and provide message templates or send the gift for the buyer.
Attach Gift Cards To High-Ticket Sales
- Use gift-card bonuses for higher-ticket items by offering e.g., a $100 Amazon gift card after a safe refund window.
- Wait 7–14 days before issuing the card to reduce refund and chargeback risk.