AM/PM Podcast #385 - Is TikTok Shop The Next Big Thing? Insights From Paul Harvey
Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.
This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape.
Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success.
In episode 385 of the AM/PM Podcast, Kevin and Paul discuss:
- 00:00 - Leveraging TikTok for E-Commerce Success
- 07:03 - Software for Measuring Verticals in Sales
- 10:26 - TikTok's Growth and Future Opportunities
- 11:38 - TikTok's Resilience and Chinese Competition
- 16:08 - TikTok Hiring Top Engineers for E-Commerce
- 21:01 - Selling Amazon and TikTok Accounts
- 29:09 - Influencer Marketing Strategies for TikTok
- 29:39 - Leveraging TikTok Lives for Product Promotion
- 43:19 - Seeking Niche Influencers for Free Content
- 48:19 - TikTok Product Promotion Strategies for Amazon Success
- 52:30 - Kevin's Words Of Wisdom