Brand You Personal Branding 467 - The Coming Authenticity Premium - Why Your Voice Is Now Your Most Valuable Asset
Content alone won't set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can't replicate your voice, your perspective, or the way you connect with people. That's why what you say, how you say it, and the stories you share are about to become your most valuable assets.
I've just spent weeks deep in conversations with some smart entrepreneurs, creators, and leaders I know for my upcoming You Are the Brand AI Summit.
One very common theme: the people who win in this next wave will be the ones who double down on authenticity, not automation. A few more shares from this episode:
- The "authenticity premium" that's making human connection more valuable than ever
- Why live, in-person events are exploding right now
- Why professional speakers aren't afraid of AI (this was cool)
- Why your unpolished, uncomfortable stories are often your biggest differentiator
The summit kicks off August 25—and it's completely free. When you register, you'll get my personal field notes from every conversation, plus an exclusive 90-minute live workshop where my team and I will show you exactly how we built the summit using AI (and where we didn't).
Secure your spot now at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.
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