If you are one of the millions of people who struggle to stick with an exercise program, Michelle Segar has a secret for you: It is not your fault; it is a faulty system. After years of studying the science of motivation, Michelle Segar, Ph.D., Director of SHARP -- the Sport, Health, and Activity research and policy center at the University of Michigan -- has created a framework for rethinking exercise, one that replaces a prescriptive mindset with one more aligned with human behavior and emotion. Filled with practical tips and strategies, Michelle’s bestselling book, No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, is informed by years of putting these findings into practice with people just like you. In this episode you will learn: how to short-circuit the vicious cycle of failure why fitness apps are not enough why willpower is not the answer the science of decision making and reward the power of self-determination theory - initiating behavior because you should versus because you find it meaningful the more moderate recommendations for physical activity - which are known by less than 1 percent of physical activity professionals Episode Links Paulo Freire Dan Ariely Behavioral economics Reward Substitution Self-determination theory No Sweat Resolutions Quiz 2015 USA Best Book Awards If you enjoyed the podcast, please rate and review it on iTunes. For automatic delivery of new episodes, be sure to subscribe. Thanks for listening!