How to Create a KILLER Digital Product with Molly Keyser

Clearly define your niche so you can serve them, and stay true to that niche. Remember: Just because you know how to do something doesn’t mean you should teach it.

For your digital products, you need to solve a problem for your audience. Painkillers sell better than vitamins most of the time. And bonus points if you can point to immediate ROI.

If you (or you from 2 years ago) aren’t your ideal client, immerse yourself in communities of your ideal clients so that you can learn their biggest pain points.