HBR IdeaCast
What We Can Learn from Great Political Speakers
Sep 24, 2024
Terry Szuplat, a former speechwriter for President Obama and author of "Say It Well," shares his insights on mastering public speaking for leaders. He emphasizes the importance of authenticity and storytelling in corporate communication. Szuplat discusses how to effectively structure speeches, the power of hope in impactful endings, and the necessity of clear language to foster audience connection. With practical advice for business leaders, he equips them to inspire action and improve their presentation skills.
27:50
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Quick takeaways
- Authenticity and the sharing of personal stories are crucial for speakers to connect deeply and resonate with their audience.
- Effective presentations rely on careful planning and a clear narrative structure, prioritizing relatable human stories over excessive data.
Deep dives
The Importance of Public Speaking for Business Leaders
Public speaking is a crucial skill for business leaders, akin to its significance in political spheres. Successful leaders like Steve Jobs exemplify how impactful communication can enhance a product's appeal, emphasizing that a great product or service requires a passionate presentation to gain traction. Mastering this skill is essential for anyone looking to inspire their audience and convey messages effectively, regardless of the context. The belief that only 'naturally talented' speakers can excel is misleading; anyone can improve their public speaking abilities through dedicated practice and training.
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