HBR IdeaCast What We Can Learn from Great Political Speakers
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Sep 24, 2024 Terry Szuplat, a former speechwriter for President Obama and author of "Say It Well," shares his insights on mastering public speaking for leaders. He emphasizes the importance of authenticity and storytelling in corporate communication. Szuplat discusses how to effectively structure speeches, the power of hope in impactful endings, and the necessity of clear language to foster audience connection. With practical advice for business leaders, he equips them to inspire action and improve their presentation skills.
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Public Speaking is Crucial
- Master public speaking to succeed in business, just like Steve Jobs.
- Practice and training are key, not natural talent, as Obama's experience shows.
Find Your Unique Voice
- Develop the right mindset for public speaking by recognizing your unique story and perspective.
- Focus on what you bring that no one else can, rather than trying to match others.
Structure and Core Convictions
- Structure presentations like stories, with a beginning, middle, and end, even earnings calls.
- Clarify your core convictions and goals to speak effectively, like Obama.
