The $100 MBA Show

MBA2703 How To Make More Money With Upsells & Downsells

16 snips
Nov 14, 2025
Discover how to boost your revenue without chasing new customers. Learn about upsells and downsells with examples from McDonald's and Netflix. Explore the psychology of buyer behavior and how increasing average order value can enhance sales. Omar emphasizes tasteful strategies for offering additional products that benefit the customer. Uncover practical tips for digital businesses, like creating one-click upsells and designing an upsell menu reminiscent of a restaurant. Balance customer experience and extra offers for smarter business growth!
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00:00 / 00:00

Ask For A Simple Post-Purchase Upgrade

  • Offer a higher-priced or additional product right after a customer commits to buy.
  • Use optional, low-friction offers so customers can easily say yes or no.
00:00 / 00:00

Present A Cheaper Option When They Say No

  • Offer a lower-priced alternative when someone rejects your main offer.
  • Give customers a cheaper, limited option so they can still buy and stay engaged.
00:00 / 00:00

Buying Mode Makes Add-Ons Easier

  • The hardest part is getting the initial yes; subsequent add-ons feel like small decisions.
  • Customers are already in buying mode, so upsells convert more easily post-purchase.
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