Starter Story I Built This $5M/Year Business From A Van | Starter Story
Oct 28, 2025
Jeremy, known as Vanman, turned his life around by launching his natural-alternatives brand, Van Man, after living out of a van. He shares his journey from humble beginnings to reaching $5M in annual revenue, detailing the viral experiments that led to innovative products like Mint Bone toothpaste. Jeremy discusses his hands-on approach to production, the power of word-of-mouth marketing, and the pivotal role his Twitter community played in initial sales. He also reveals his ambitious plans to expand into food and improvements in animal care.
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Van Life Sparked The Business
- Jeremy sold his belongings, quit his job, bought a $2,000 van, and used it to reset his life and build an audience.
- He documented experiments on Twitter which directly fed product ideas and early sales.
Eggshell Tooth Powder Early Win
- Jeremy experimented with eggshell powder and launched a tooth powder that sold out quickly.
- The first launch sold about 100 units in an hour because he marketed to a like-minded community.
Talon Honey Balm Sparked Organic Growth
- The Talon Honey Balm became their breakout product with organic word-of-mouth growth and rave reviews.
- Customers shared the product enthusiastically without paid promotion, fueling rapid growth.