Hidden Brain

Brain Bonus: Magic Brain

Oct 2, 2015
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ANECDOTE

Barry's Card Trick Anecdote

  • Barry Gordimer performed a card trick where he manipulated the choice of card despite participants thinking they picked freely.
  • He demonstrated how he could predict the card chosen, revealing the illusion of free choice.
INSIGHT

Illusion of Free Choice

  • People feel they have freedom when making choices but can be subconsciously nudged to pick specific options.
  • This concept is widely used in marketing and influences important life decisions without overt awareness.
INSIGHT

Power of Defaults in Choices

  • Setting defaults influences decision-making, such as automatic enrollment in retirement plans raising participation.
  • People often choose default options, unaware of the influence, even on crucial life choices.
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