160: How To Do a Client Communications Audit to Make Clients Feel Valued
Dec 19, 2023
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Learn how to effectively communicate with clients by conducting a communications audit in your financial planning business. Discover the different communication love languages and mediums, such as email, video, text, and snail mail. Explore the importance of client communication in financial planning, including tips for organizing communication strategies. Implement strategies and build processes for effective client communication, with an emphasis on accountability and joining a coaching program for more insights.
30:23
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Quick takeaways
Understanding and utilizing different communication mediums is crucial to ensure clients receive valuable information through various formats.
Conducting a communications audit can help financial planners evaluate and improve the effectiveness of their client communication by analyzing different communication styles and mediums used throughout the client journey.
Deep dives
Importance of Effective Client Communication
The podcast episode emphasizes the significance of effective client communication and how it can strengthen the bond and connection with clients. It highlights the need to understand client preferences and communication styles to deliver information in a way that they appreciate. The episode introduces the concept of a communications audit, a process used in the group coaching program to ensure effective and personalized communication with clients.
The Impact of Different Communication Mediums
The episode discusses the importance of using various communication mediums to cater to different client preferences. It explores the idea of speaking different 'love languages' in communication, similar to understanding the unique ways individuals prefer to receive love. The podcast suggests using different formats such as emails, videos, text messages, social media, and face-to-face interactions to effectively reach clients with valuable information.
Creating a Friction-Free Onboarding Experience
The podcast highlights the significance of establishing a smooth onboarding experience for clients. It emphasizes the need to understand clients' communication styles during the onboarding process and tailor communication accordingly. The episode provides examples of different communication methods that can be used, such as emails, videos, personalized short-form videos, PDFs, gift gestures, and phone calls, to ensure an engaging and personalized onboarding experience.
The Role of a Communications Audit in the Process
The podcast introduces the concept of a communications audit, inspired by a customer retention expert's methodology. It suggests conducting a communications audit to evaluate and improve the effectiveness of client communication. The audit involves analyzing the different communication styles and mediums used throughout the client journey and ensuring a balance of communication approaches to cater to various preferences.
Every interaction with a client is an opportunity to strengthen your bond and relationship with them. But in order to engage in effective communication, advisors must first learn the art of connecting through and using a variety of different “communication love languages.”
In this episode, Libby shares with you the nuances of how to execute an effective communications audit within your financial planning business. This exercise breaks down all the different ways you are communicating to make sure you are effectively speaking in a variety of mediums.
Speaking different communication languages to hit clients in slightly different ways and formats is critical to ensure your clients do not miss any valuable information. Some communication styles Libby addresses include:
Email
Video
Text
Face-to-face
Phone
Snail mail
Social media
Learn how to make every touch point matter by tuning into today’s episode. After all, clients are the lifeblood to your business, so take the time to build a process to communicate effectively.
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