How Margaritaville's "Surprise and Delight" Loyalty Strategy Drove $160M - Claudia Infante, Margaritaville

In this episode, Claudia Infante, Chief Data Officer at Margaritaville, shares how an innovative loyalty program has attracted about 400,000 members and driven $160 million in revenue by focusing on delighting guests.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands