Dunn: Time's the Wrong Growth Metric | Gear Up For Growth

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

 In a re-energizing episode of Gear Up for Growth, Paul Dunn makes the case that the billable hour isn’t just outdated—it’s holding firms back. The four-time TEDx speaker and cofounder of B1G1 challenges accounting leaders to rethink how success is measured and to lead with purpose, not punch clocks. 

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Talking with host Jean Caragher, Dunn reframes the profession’s obsession with time as a distraction from what clients actually value. “It’s not about the inputs,” he says. “It’s about the outcomes.” When firms anchor their work to results—and to the human impact behind those results—growth follows naturally.

More than two decades after coauthoring "The Firm of the Future," Dunn remains a vocal critic of six-minute increments. While some firms are inching toward value pricing and advisory-led models, he argues the real shift requires courage. Measuring work by time, he notes, is “the opposite of human flourishing.” Measuring by impact, on the other hand, elevates both clients and teams.

Originally published May 2025