

a16z Podcast: Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools
May 20, 2014
Dan Siroker, Co-founder and CEO of Optimizely, and Tom Rikert, Partner at Andreessen Horowitz, discuss the evolution of user-friendly software that enables non-technical users to implement A/B testing easily. They highlight how Optimizely democratizes design experimentation, enhancing decision-making. The duo also addresses the importance of user experience in software design, fostering an empowering work culture, and navigating mobile app optimization in a rapidly changing SaaS landscape, showcasing the future of internet tools.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Elevating User Experience in Enterprise Software Design
04:23 • 5min
Cultivating an Empowering Work Culture and User-Friendly Tools
09:06 • 4min
The Imperative of Transparency and Mobile Optimization in Enterprises
13:31 • 2min
Navigating Mobile App Optimization and the SaaS Landscape
15:40 • 6min