
a16z Podcast: Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools
a16z Podcast
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Intro
This chapter delves into the origins and development of Optimizely, highlighting the founder's insights gained from Google about data-driven experimentation. It contrasts traditional decision-making methods with the advantages of A-B testing and the shift towards user-friendly enterprise software that allows non-technical users to engage effectively.
Transcript
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