#114: TJ Humphreys - All Black Everything - ABE Brings Edge

Oct 11, 2023

Ask episode

Chapters

Transcript

Episode notes

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement.

Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone Star Distribution, VPX Sports, and then the legendary run at ProSupps. After a quick pit-stop at RYSE Supps (see Episode #060), TJ’s good friends running Applied Nutrition out of England decided that they wanted to team up to bring their brand to America. And who better to call than TJ?

So TJ started the American version of the brand, kicking it off with the ABE Pre-Workout and ABE Energy Drink. The offering has expanded into more stores since then, which includes ABE Pump, their stimulant-free pre-workout supplement powered by Nutrition21’s Nitrosigine.

https://blog.priceplow.com/podcast/tj-humphreys-all-black-everything-114

https://www.youtube.com/watch?v=SjWKUIfLdjk

Note: with this launch, you’ll be able to save with coupon code PRICEPLOW at AbeNation.com

Show Notes with TJ Humphreys: All Black Everything Brings Edge

(0:00) – Introductions
(2:30) – TJ’s Background – Lone Star, VPX, and ProSupps
(12:45) – The value of passion in a venture
(18:15) – New business
(27:00) – Dr. Jekyll and Mr. Hyde
(31:30) – The value of expertise and distribution
(34:45) – The ProSupps Collaboration with DJ Khaled
(40:30) – Retail and market feedback
(48:30) – TJ’s Partnerships and All Black Everything’s Creation in the USA
(55:30) – Manufacturing in the UK and Branding
(1:03:30) – Marketing and exclusive flavors
(1:13:15) – Creatine in ABE Pump
(1:20:15) – Nitrosigine and More Nootropics in ABE Pump
(1:25:00) – ABE Distribution and Funding

Where to Follow TJ Humphreys and All Black Everything

TJ Humphreys on Instagram: @ceo_swole
All Black Everything Instagram: @ABENation
TJ Humphreys on LinkedIn

Thank you TJ and Nutrition21!

Thanks again to Nutrition21 for sponsoring this episode, and to TJ and ABE for paying for Ben’s flight to Dallas.

Sign up for PricePlow’s Nutrition21 news alerts so that you don’t miss any more major announcements and incredible industry podcasts!