The $100 MBA Show MBA2697 How to Know Why You’re Not Making Enough Money in Your Business
Oct 31, 2025
Struggling to boost your business income despite hard work? Discover the five gates of a revenue funnel that could be holding you back. Learn to create a minimal viable scorecard to track crucial metrics and spot leaks. Uncover benchmarks for lead generation, email engagement, and sales conversions to pinpoint weaknesses. Hear tips on improving lead magnets and landing pages, and strategies for nurturing retention to reduce churn. Diagose your business bottlenecks and prioritize actionable fixes for real financial progress!
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Five-Gate Funnel Mental Model
- Omar frames revenue as a river flowing through five gates: market/message, lead capture, nurture, conversion, and retention.
- Identifying which gate is closed lets you target the exact bottleneck blocking revenue.
Fix The Gate Closest To Cash First
- Fix the gate closest to cash first, usually conversion or retention, using the theory of constraints.
- Improving conversion rate often doubles or triples revenue without increasing traffic.
Create A Minimal Viable Scorecard
- Build a minimal viable scorecard in a simple spreadsheet to track core funnel metrics weekly.
- Use benchmarks to see where you fall short and focus improvement efforts there.