Apptivate: App Marketing Explained How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)
May 19, 2021
39:37
Taylor Gobar is the Head of Growth at Bloom. Bloom is an app that provides you with tools to help you experience better sleep, reduced stress levels and a more relaxed lifestyle with our guided meditations, relaxing music, activities and mindful experiences.
Questions Taylor Answered in this Episode:
- Was there something inside of you that made you want to move more in the direction of healthcare and wellness?
- Do you find that because Bloom is a company focused on mental health that wellness permeates the environment or there is greater awareness of it in general?
- What is the central goal and mission of Bloom?
- How does cognitive behavioral therapy manifest in the app?
- How has the app world changed our awareness of mental health in your opinion?
- What are some measures organizations can take to elevate the diversity of their brands?
- How do you create repetition of behavior and engagement with a product like yours when the cost is low?
- What is the evolution here and how do we improve?
Timestamp:
- 2:13 Taylor’s background
- 5:35 Mission-driven, wellness work culture
- 9:48 Bloom’s central goal
- 14:07 Cognitive behavioral therapy
- 17:30 Accessing healthcare and wellness via apps
- 20:05 Injustices in accessing healthcare in the U.S. today
- 23:33 Steps to greater equity in the workforce
- 28:02 Engaging users
- 33:00 The evolution of mental health content
Quotes:
(9:22-9:27) “The cultural piece is not just who do I want to grab a beer with, it’s who do I want to save the world with.”
(20:03-20:25) “Access in this country is first and foremost dictated by your financial situation, and in that sense I think the apps create more access. The price point is lower and it is not tied to things like your insured status or your employment status. In the United States, your chance of accessing any healthcare when you’re not employed is really rough.
Mentioned in this Episode:
- Taylor Gobar
- Bloom
- Book: Utopia for Realist by Rutger Bregman
- Instagram @enjoybloom