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In episode #214 of the How to Sell podcast, Luigi Prestinenzi sits down with Gal Aga, CEO and Co-founder of Aligned, a customer collaboration platform that’s built to give revenue teams a better way to work with prospects and customers.

Join us as we navigate the demanding world of sales all the way to Gal founding his own sales tech company. Together, we uncover the secrets behind effective selling strategies, building strong relationships with champions, and how to reduce friction in the buying process. 

We discuss the rise of digital sales rooms, a single, cohesive space that houses content, conversations, and critical decisions. We delve into the power of these digital sales rooms, looking at how they can influence champions and buying teams, identify hidden stakeholders and redefine buyer engagement. 

We break down the stigma of cold calls being a thing of the past as we discuss how this traditional approach can still pack a punch when paired with insight sharing over product pitching. 

So, brace yourself for a deep-dive into a world where the salesperson is not just a vendor but a provider of knowledge, and where digital sales rooms are the new frontier in fostering stakeholder engagement. 

If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.

Luigi Prestinenzi- https://shorturl.at/diwy9

David Fastuca-  https://shorturl.at/ctvLY

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.