Build with Leila Hormozi Finding Success in the Unconventional (on Behind the Brand) Pt.2 - March ‘23 | Ep 98
Dec 14, 2023
Leila Hormozi, founder of Acquisition.com, shares her insights from scaling a billion-dollar portfolio. She discusses the importance of prioritizing people and mutual respect in partnerships. Leila highlights strategies for navigating financial challenges and the significance of simple business models for success. She emphasizes the value of effective communication and collaboration, along with the necessity for legal support as investments grow. Tune in for her powerful lessons on building genuine relationships and character in business.
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Gym Mutiny
- Leila Hormozi managed customer service and billing for their gym business, handling multiple locations.
- One day, a gym member reported that an employee encouraged customers to get refunds and join his new gym at half price.
Weight Loss Pivot
- Facing financial difficulty with the gym, Leila and Alex Hormozi decided to pivot to a weight loss company.
- Leila became the face of the company, leveraging her existing online clients, while Alex focused on backend marketing and funnel creation.
Division of Labor & Growth
- Leila Hormozi and Alex Hormozi divide responsibilities based on their strengths, with Alex focusing on marketing and Leila handling other aspects.
- Leila's initial skill deficit led to her learning and eventually achieving a balance in skill sets with Alex.