Acast’s Podcast Pulse highlights podcast benefits

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• Acast has released Podcast Pulse 2025, its second set of data into global podcast listeners, for the brands who wish to reach them. The report contains useful data for all of podcasting, and useful phrases to help explain our medium: “Podcasts are sought, not served” is a favourite of ours. Audio remains the main consumption channel for podcasts, the company says, even though more people use video podcasts than audio ones; and more people consume the ads in podcasts than on other media, including streaming music, YouTube and radio.
• We’ve discovered that in MacOS 26 (released in mid September) the Apple Podcasts app got a brand new feature: the same beautiful “read-along” transcript experience that’s existed for a while for iPhone and iPad. The company supports thirteen languages for transcripts: they’re automatically generated, or you can supply your own. We’ve updated our full FAQ.
• Everyone agrees that host-read ads work best on podcasts: but they’re hard to review for tone or accuracy without human beings listening to every ad to compare them to the script or to talking-points. One of the largest podcast ad platforms, RedCircle has launched Mic Check, an AI tool to give an instant quality-check for host-read ads, before the ad ever airs. The company calls it a tool for “scaling authenticity”.

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