AdQuick Madvertising Podcast
Danny Weisman: the state of modern media, branding, streaming and more | E37
Apr 10, 2024
Danny Weisman from Noble People discusses the state of modern media, branding, and streaming from the agency perspective. Topics include impact of thumbs down signals on Reddit and Twitter, challenges in ad-supported video content, emerging advertising channels like fortune cookies, complexities of brand marketing, importance of online presence for B2B brands, and significance of creativity in advertising.
51:03
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Quick takeaways
- Focus on building enthusiastic preference over awareness and consideration in B2B marketing.
- Transitioning to a balanced approach including brand marketing leads to accelerated growth.
Deep dives
Being Strategic with Ad Spending in B2B Marketing
In the B2B marketing landscape, it is vital to strategically allocate ad spending, focusing on building enthusiastic preference rather than just awareness and consideration. Brands need to emphasize their legitimacy and responsiveness, aligning with a brand's reputation and service quality.
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