The CEO Project Podcast Maximizing Business Transformation Through Strategic Project Management
Mar 10, 2025
34:16
How does integrating strategy development and implementation as a double loop learning process benefit organizations? Laura Barnard is a distinguished leader in project management, celebrated as a world PMO Influencer of the Year by the PMO Global Alliance. As the founder of PMO Strategies Project Management Office and the developer of the Impact Engine system, Laura has dedicated nearly three decades to advancing the field by empowering organizations to maximize their strategic goals' return on investment with speed and measurable impact. She emphasizes the importance of project management in driving transformational outcomes aligned with organizational goals, highlighting that every strategic initiative, product launch, and marketing campaign is essentially a project. Through her innovative strategies and concepts such as integrating strategy development and execution via a double loop learning process, Laura aims to help organizations achieve higher returns on investment and create a real execution engine within their operations. Key Takeaways:
- Value-driven Project Management focuses on driving better business outcomes by aligning efforts with organizational goals and prioritizing strategic results over perfect outputs.
- Placing project management capability close to the C-suite can effectively drive strategic outcomes and ensure alignment with business goals.
- Integrating project management near the C-suite level helps in achieving strategic results and delivering strategy effectively within organizations.
- Positioning an organization's transformation team near the C-suite is crucial for successful outcomes, effective communication, and driving future strategies.
- Integration of strategy development and implementation as a double loop learning process fosters continuous learning and adaptation within organizations.
- Utilizing Critical Chain methodology can streamline processes, prevent delays, and increase the likelihood of project success by addressing critical factors upfront.