Daybreak Lenskart is a case study in how an Indian retailer can go global
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Aug 24, 2025 Lenskart is on track for a major IPO, boasting impressive revenues and profits. Almost 40% of its income now originates from over 600 international stores. The company stands out for its cautious global expansion strategy, in contrast to the rapid approaches of competitors. Key to its success is a robust, vertically integrated supply chain that enhances product quality and pricing power. Discover how careful planning, partnerships, and acquisitions help Lenskart navigate the global eyewear market.
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Measured Global Expansion Pays Off
- Lenskart expanded abroad via selective acquisitions and joint ventures rather than brute-force ad spending.
- The company now runs 600+ stores across 14 countries, generating ~40% of revenue overseas.
Pick Markets That Mirror Your Model
- Enter markets where customer behaviour aligns with your home model and invest via partnerships or acquisitions.
- Lenskart focused on UAE, Singapore and Japan and used acquisitions and JVs to access customers and infrastructure.
Buying Local Brands To Leapfrog Entry
- Lenskart's 2019 acquisition of Japan's Own Days added ~400 stores and local infrastructure overnight.
- Founders of Own Days continued to lead, preserving local knowledge and easing market consolidation.