Coach Ascension: How Top Gym Owners Create Careers for Staff

A link is missing between credentials and careers in the fitness industry—and it’s costing gym owners a lot of great people.

Common story: A trainer starts making $20 per class and works up to coaching 40 sessions a week. But the trainer isn’t making enough money and can’t see a way to make more without burning out. So the coach leaves the fitness industry to “get a real job.” The gym owner shrugs and tosses another coach into the cycle.

Sound familiar? If so, this episode of "Run a Profitable Gym" is for you.

Host Mike Warkentin and gym-owning mentor Karl Solberg discuss the detailed coach ascension program used at CrossFit Medis and CrossFit Sickla in Sweden.

The model allows trainers to level up as they develop and add the skills that bring more value. Clients get better results and pay more, the gym earns more, and the coach earns more and creates a career. Everyone wins.

The first step: Create an evaluation for your coaches and then review their performance regularly to ensure they’re improving.

To go further, review Karl’s system and consider building something similar to create careers for coaches at your gym.

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1:43 - Ascension plans increase value

3:35 - Levels increase value

6:48 - The coach ascension plan

10:48 - A detailed look at the plan

32:53 - Creating and implementing