Lily Comba: Cultivating Growth with an Influencer Marketing Program

In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the influencer team from scratch to scaling the program to unprecedented heights. She shares her insights, strategies, and success stories from her time at Seed. We dive into negotiating contracts with talent agents, the importance of paid usage disclosure, and the power of boosting well-performing influencer content. Lily also talks about joining the Super Affiliate platform and the benefits it’s brought to her influencer program. Stay tuned as Lily takes us on a journey through her influencer marketing program, offering invaluable advice and lessons learned along the way. Let’s dive in!

[00:02:14] Developed influencer program at Seed microbiome company.

[00:06:48] Rapid growth in influencer marketing at Seed.

[00:18:43] Macro community, the importance of metrics & vetting.

[00:20:16] Assessing followers vs community determines success.

[00:24:01] Paid media boosts influencer content for acquisition.

[00:28:32] Tracking influencers and measuring ROI

[00:35:09] Introduction to Super Affiliate

Brought to you by:

MightyScout:

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And

Social Snowball:

Frictionless affiliate programs for your customers & creators.

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Cody Twitter:

⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Taylor Twitter:

⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠