The Underpinnings of Customer Lifetime Value With Reggie Black

Reggie Black is the Co-owner of Better Way Health, an e-commerce company specializing in premium supplements like Beta Glucan. He also leads the company’s Cancer Data Foundation. As a seasoned entrepreneur, Reggie has over 20 years of experience in various sectors of wellness and technology. He shares his insights on health and wellness across multiple platforms, including natural health summits and executive seminars.

In this episode…

Although the e-commerce space shifts seemingly by the day, one crucial aspect remains the same: the customer experience. Marketing, technology, and other business investments are fruitless without exceptional customer service that promotes lifetime value. Learn how you can prioritize the consumer — even in heavily regulated industries.

Committed to providing valuable products to consumers, Reggie Black leads a supplement company with a customer-first mindset. Despite strict FDA regulations, he markets products to target audiences’ specific needs. With so much cost, competition, and industry standards surrounding customer acquisition, Reggie says to cultivate lifetime value by building a culture around consumer demands. Brands have the power to capture audiences’ undivided attention, so answering questions and resolving issues promptly is critical in sustaining a loyal customer base.

Join William Harris in this episode of the Up Arrow Podcast as he chats with Reggie Black, the Co-owner and CEO of Better Way Health, about driving sales through unparalleled customer experiences. Reggie explains Beta Glucan, how his company carved out a niche in the supplement space, and the business’ data analytics process.