Ryan Tierney, Founder & CEO of Lo Siento, joins MONEY TALKS with Jesse to chat about launching a tequila brand, competing with A-List celebrities, getting into major retailers, and the best marketing strategies. Stay tuned after the episode to watch Ryan & Jesse sample the tequila at a local vendor and discuss pricing the product.

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[00:00:40] Starting a tequila company.

[00:04:04] The numbers behind Lo Siento.

[00:06:02] The business model of Lo Siento.

[00:07:18] Getting into grocery stores & big chains

[00:10:44] Competing with A-List celebrities.

[00:13:35] Top marketing hacks.

[00:16:13] Using YouTube to build brand personality

[00:17:49] Moving into a 5 million dollar house.

[00:20:05] Creating the “Vodka Sucks” billboard.

[00:22:04] The best ways to grow on Instagram.

[00:26:30] Raising money for a tequila brand.

[00:28:53] Investors in Lo Siento.

[00:31:40] The end goal for Lo Siento.

[00:32:46] The biggest business lessons learned.

[00:34:13] The difficulties of the food & beverage industry

[00:36:00] The acquisition of Paradise.

[00:39:32] Thoughts on personal finances.

[00:41:10] Founder aspirations.

[00:42:25] Bonus footage.

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THIS Is How To Build a Celebrity-Competitive Brand (Lo Siento Tequila)