30 Minutes to President's Club | No-Nonsense Sales Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics
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Aug 25, 2025 In this engaging discussion, Jason Bay, the creator of the KISS (Keep It Simple Sequencing) framework, shares his expertise in multi-channel sales strategies. He reveals that 70% of reply rates come from the first email, emphasizing the importance of a well-structured sequence. Jason outlines his method involving six calls, six emails, and three social touches spread over three weeks to maximize contact rates. He also highlights the benefits of personalized outreach and automation, providing practical tips to enhance engagement without spamming.
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Follow Ups Drive Most Replies
- Sequences matter because a single cold email rarely gets a reply.
- Jason Bay says 70% of replies come from follow-up emails after the first email.
Time Sequences For Bursts, Not Quarters
- Use a 14–28 day sequence window to create concentrated bursts of outreach.
- Avoid too many emails too quickly or stretching touches across a quarter to preserve deliverability and context.
Start With A Triple Tap
- Start with a triple tap: call, voicemail, email, and social to boost contact rates.
- Queue emails to send during call blocks so you can focus on dialing while messages hit inboxes.