Dig In: What We See, On Food Trends, Branding and Packaging with Fred Hart, founder of Hart Brands

Fred Hart is a brand consultant, creative director, and design strategist obsessed with building and studying CPG brands. Over the last decade, he's built a 30-person branding agency, transformed over 137 CPG brands, won an industry record 5 Designalytic Design Effectiveness Awards in the last five years, and been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward.

Fred shares his journey from running a successful design agency to creating an open-source agency model. He discusses the differences in branding strategies between small and large companies, the impact of influencer marketing, and the evolving landscape of the food industry.

Fred emphasizes the importance of understanding consumer behavior, the rise of private label brands, and the current trends in protein and plant-based products. He offers valuable insights for aspiring entrepreneurs and designers, highlighting the significance of storytelling and audience engagement in branding.

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