In this special 4-part series, Ben Glass takes you behind the curtain of how Great Legal Marketing really began—and how designing a life you love should always come before building the business.

This first episode, recorded live at a Great Legal Marketing event, covers:

Ben’s origin story: the Hilton Garden Inn room where it all began
Why he stopped being the "tactics guy"—and what happened next
How he built a team that gave him real equity in the firm and freedom in his life
The power of telling your 100-word personal story (with an exercise you can do today)
Why being interesting beats spending the most on ads

If you're tired of playing by someone else's rules and want to design a business that actually supports your life, this series is for you.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Ep. 183 – Designing the Business (and Life) You Actually Want: Part 1 of 4