Behind The Pursuit: What is Left to Innovate?

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On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketing strategies of brands and the perception of American finished whiskeys compared to other products such as Scotch whisky. We also discuss the potential for future innovations and trends in the industry.

We hit on:

• The bourbon industry has seen a proliferation of finished whiskeys as a way for brands to differentiate their products.
• Consumers are drawn to finished whiskeys because they are marketed as unique and innovative.
• Do you think brands see these as products missing in the market, or is it a way to grab new consumers?
• There is still room for innovation in the use of different types of oak and wood influences in bourbon production.
• The perception and marketing of finished whiskeys differ between bourbon and Scotch whisky.
• Future innovations in the industry may involve exploring new flavors and blending techniques.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.

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