The BarberShop with Shantanu AD LEGEND Piyush Pandey on How He Made India’s Biggest Ads, Creativity & The Art of Storytelling
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May 11, 2024 
Join Piyush Pandey, the creative genius behind India's iconic ads, as he shares secrets to creativity, storytelling, and brand building. From Dairy Milk to Vodafone ads, learn about crafting memorable campaigns and resonating with audiences nationwide.
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Engagement Beats Pure Reach
- Engagement, not reach, determines effective advertising; make people care rather than just count impressions.
- Teasers and surprise lines can hook attention long before the product is explained.
Train Walls Taught Teaser Craft
- As a student Piyush read painted wall signs on long train journeys and remembered the repetitive 'Rishta' and 'Iguar Miltole' messages.
- Those rural hand-painted teasers taught him how repetition and curiosity hook an audience.
Cultivate Brand Love Over Time
- Build brand love by telling simple, human stories repeatedly over time instead of bombarding viewers with noise.
- One well-told film can create far more lasting connection than thousands of forgettable spots.