Sustainability in Business: Dr. Misha Kouzeh’s Guide to Avoiding Greenwashing and Boosting Impact

Dr. Misha Kouzeh’s journey from a corporate career at Coca-Cola to founding Tech Makes History highlights the growing importance of purpose-driven marketing. She advocates for ethical business practices, emphasizing sustainability and social impact. Her experience with organizations like the WHO and Unilever has shaped her belief that businesses must prioritize authenticity over performative actions such as greenwashing. Dr. Kouzeh teaches that companies should integrate sustainability into their core strategies, which can drive both financial success and positive societal change.

Her approach to marketing focuses on educating businesses about the real value of sustainability, showing that it is not just a moral obligation but also a strategic advantage. Through her work, she helps companies create authentic connections with their audiences and align their values with their business operations. Dr. Kouzeh also encourages businesses to leverage digital platforms effectively, using social media to build a community and engage with customers meaningfully. Her philosophy is rooted in the belief that purpose-driven marketing fosters loyalty and drives long-term growth.

Businesses looking to make a lasting impact in their communities and the world should take Dr. Kouzeh's insights to heart. By shifting the focus to ethical practices and genuine social impact, companies can build deeper relationships with customers and become trusted leaders in their industries. For those interested in learning more or making valuable connections, feel free to connect with Dr. Misha Kouzeh on LinkedIn for introductions and insights.

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