Two-Brain Radio: Laying Down A Foundation For Your Business With Jeff Burlingame

Two-Brain Radio: Jeff Burlingame

On this episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jeff Burlingame, senior Two-Brain Business mentor and owner of Friction CrossFit in Grand Rapids, Michigan.

Before opening Friction CrossFit five years ago, Jeff honed his skills through a longstanding career in sales, first as a personal trainer and then as a manager of multiple gyms and hundreds of trainers within a globo-gym franchise.

Yet, when he first opened his affiliate, the business almost failed. Though he knew how to close a sale, he didn't know how to choose a good business partner or when to expand. After he joined Two-Brain Business in 2016—what he described as a "year of revelations"—he learned how to set a strong foundation for his business and hire the right people, boosting Friction CrossFit's revenue by 250% the following year.

Today, Friction CrossFit is running so well that Jeff has "fired" himself and now devotes his time teaching others how to do what he's done through Two-Brain. In this episode, you'll get a taste of just that: How to choose a partner, how to hire, how to phase yourself out and how to turn a free No-Sweat Intro into a closed sale.

Links:

https://frictioncrossfit.com/
https://twobrainbusiness.com/free-call-form/
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
https://www.amazon.com/Eat-That-Frog-Great-Procrastinating-ebook/dp/B001AFF25W
https://www.amazon.com/Sales-Bible-Ultimate-Resource-Revised/dp/0471456292
https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601/ref=sr_1_3?gclid=EAIaIQobChMI2cT5_aux5AIVQtbACh1XCgxoEAAYASAAEgK3svD_BwE&hvadid=177354208507&hvdev=c&hvlocphy=9019572&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=13582753279892882256&hvtargid=kwd-612503615&hydadcr=21931_9689508&keywords=the+little+red+book+of+selling&qid=1567399995&s=gateway&sr=8-3
https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066
https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574

Contact:

jeff@twobrainbusiness.com

Timeline:

3:50 – The origins of “Friction” CrossFit: the flip of an encyclopedia page.

5:26 – From chubby kid to personal trainer.

9:11 – Jeff’s top recommended reading for sales.

13:54 – From CrossFit hater to Kool-Aid drinker.

17:51 – Working two jobs, living with the in-laws and opening Friction CrossFit.

19:12 – Almost losing it all just six months into ownership.

19:40 – From near bankruptcy to a 250% revenue increase after the Incubator.

23:01 – On business partners: If you have to have one, make sure they’re your opposite.

25:54 – How to fire yourself.