#67 Marketing Matters: Improving Access to Addiction Treatment with Nick Jaworski on Mental Health Today

Nick Jaworski delves further into the impact of marketing in the addiction treatment space. He highlights the need for educating the community and encouraging individuals to seek treatment. Nick emphasizes that marketing is a vital part of the mission for addiction treatment organizations as it helps connect people to care who might not have sought help otherwise.

Ken Stearns and Nick discuss the potential impact of the educational process on addiction treatment rates. Nick mentions that in areas without marketing efforts, there was a significant lack of addiction treatment providers in the past. Patients often had to travel long distances for care. However, with marketing efforts, the cost of connecting individuals to care has decreased by 50 percent, indicating that more people seek help when they are aware of available resources.

The conversation also touches on the growth and challenges within the addiction treatment industry. Nick explains that there was a boom in providers, particularly in areas like South Florida and Orange County, California, in response to the opioid overdose crisis. However, this led to oversaturation, and not all providers were successful. He also discusses the consulting services offered by Circle Social, helping new providers start off on the right foot and assisting established providers in adapting to industry changes.

The episode sheds light on the complexities and challenges of the addiction treatment industry, highlighting the importance of marketing and education in connecting individuals to quality care and improving outcomes.Nick Jaworski delves further into the impact of marketing in the addiction treatment space. He highlights the need for educating the community and encouraging individuals to seek treatment. Nick emphasizes that marketing is a vital part of the mission for addiction treatment organizations as it helps connect people to care who might not have sought help otherwise.

Ken Stearns and Nick discuss the potential impact of the educational process on addiction treatment rates. Nick mentions that in areas without marketing efforts, there was a significant lack of addiction treatment providers in the past. Patients often had to travel long distances for care. However, with marketing efforts, the cost of connecting individuals to care has decreased by 50 percent, indicating that more people seek help when they are aware of available resources.

The conversation also touches on the growth and challenges within the addiction treatment industry. Nick explains that there was a boom in providers, particularly in areas like South Florida and Orange County, California, in response to the opioid overdose crisis. However, this led to oversaturation, and not all providers were successful. He also discusses the consulting services offered by Circle Social, helping new providers start off on the right foot and assisting established providers in adapting to industry changes.

Overall, the episode sheds light on the complexities and challenges of the addiction treatment industry, highlighting the importance of marketing and education in connecting individuals to quality care and improving outcomes.

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Disclaimer: The views stated in this episode are our guest's opinions and do not necessarily represent the views, beliefs, or opinions of Mental Health Today With. Our goal is to raise awareness and reduce the stigma around mental health by sharing our platform with professionals in the space. That being said, our guests are not a representation of Mental Health Today or The Jar Foundation.