#MeetCoolPeople MCP110: How Market Eminence Can Change Your Business Approach w/ David Newman
This episode of #MeetCoolPeople is something I've been looking forward to for a while! I sat down with David Newman, a certified speaking professional, top-ranked podcast host, and author of several books that I've had on my shelf for years. His latest, "Market Eminence," just dropped, and it's a major departure from his previous “Do It” series.
David opened up about his decision to unscale his business. He used to run a big team but realized his heart is in being a craftsperson, staying closely involved with clients instead of focusing on managing a staff. We talked about how “success” looks different at every stage of life, and how chasing someone else’s definition just leaves you drained.
David’s new book is all about “market eminence” – building visibility, respect, and brand preference, so you’re not just another option, but the only logical choice. He shared three sharp questions to help you create a contrarian slant and stand out from the noise.
We didn’t shy away from the fact that being authentic doesn’t mean following someone else’s “personal branding” template. David argues that it’s more about revealing who you really are, not just adding more layers. If you’ve ever felt pressure to scale or fake it to fit in, this is a conversation you’ll want to hear.
Key takeaways:
- Success should match your life stage, not outside pressure.
- Market eminence is about visibility, respect, and brand preference.
- Figure out what conventional wisdom in your industry you disagree with.
- Don’t cover up who you are to widen your appeal. You’ll only attract the wrong clients.
- Being yourself isn’t a task… when you stop trying, it gets easier.
Connect with David: Get the book and free resources at https://marketeminence.com
Find his other work at doitmarketing.com
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