The Decline of Traditional News Outlets

The significant changes in New Zealand's media landscape are largely attributed to the closure of traditional news outlets like News Hub, which faced unprecedented challenges due to decreasing advertising revenue and audience decline. This situation reflected a broader trend where linear broadcasting struggled to adapt amidst a rapidly changing market, as digital platforms and streaming services gained traction. As audience sizes for older formats decreased, especially within specific demographics, these traditional outlets found it increasingly difficult to sustain their operations. This decline has raised concerns about the future of journalism and accessible news coverage across the country.