Grayson Lafrenz is the Founder and CEO of Power Digital, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents Organization.

Considering the ever-increasing competition in business, how can your company remain relevant and profitable? How can a strategic partnership with a private equity firm help your business grow?

Founder and CEO of Power Digital, Grayson Lafrenz, explains why it is important to build a meaningful relationship with a private equity firm to help grow your business. With host, Todd Taskey, he shares the story of how he began his digital marketing company, his tips for identifying the characteristics of a great potential business partner, and the best way to scale your company.