Anthony Graziano - Transforming Distribution with D&H's Marketing

In this episode of Partnerships Unraveled, we’re thrilled to host Anthony Graziano, SVP of Marketing at D&H Distributing, who brings a wealth of experience from decades in the channel. Anthony dives into the evolving role of distribution, highlighting how modern distributors like D&H drive value far beyond traditional fulfillment, acting as strategic enablers at every stage of the partner journey.

Anthony sheds light on how distributors are empowering vendors and partners to thrive, from leveraging advanced analytics to uncover new opportunities to enabling partners with marketing automation tools and multi-vendor solutions.

Key insights include:

• Dispelling misconceptions about distribution’s role in the channel.
• Activating and scaling the "long tail" of partners to diversify risk and drive growth.
• How D&H’s “market to grow” strategy delivers measurable ROI for vendors.
• The transformative role of AI in hyper-personalizing marketing and enabling partners to future-proof their businesses.

Whether you’re a channel leader, a partner strategist, or simply passionate about the future of distribution, this episode is packed with actionable strategies and future-focused insights.

Connect with Anthony Graziano: Connect with Anthony Graziano:https://www.linkedin.com/in/anthonygrazianofla/

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